Use your Facebook to get leads that will turn into home buyers
There's no doubt that Social Media particularly Facebook has been a powerful tool for online marketers around the world and here in the Philippines many who are selling properties use the Facebook platform to get leads.
Although I don't consider myself a real expert when it comes to getting leads in Facebook I've done the right way on how to get leads by using my Facebook account.
There are 30 million Filipinos today using Facebook either to socialize, connect with friends and do business and we know that out of the 30 million Facebook users there's a huge potential of at least getting few leads.
Like I said if you do it the right way like what Facebook says in their HELP section and other online marketers do there's a big chance you can get leads that will turn in inquiries and possible will turn into home buyers
Below is a screenshot that real estate sales agents do when posting their listings on Facebook and this is a "single post".
With the above screenshot the agent will be lucky enough if he gets "1 like" or even get an inquiry. There's nothing wrong with the posting but what we want is to get leads by making our post more engaging for home buyers to see. For the sake of confidentiality I make information blur.
Below is the screenshot of my Facebook page for my listings.
Although the "likes" is 746 only compared to other sites people see my posts and most importantly home buyers are engaging with my postings and these is important.
Maximize the potential of Facebook by doing the following
- Create a Business Page separate from your personal page
- Create Page Tabs within your Business Page
- Put the most important things about your listings within the Page Tab
- Regularly update your Business Page
By doing these things there's more engagement when you post your listings and good thing is they will not only see 1 of your post but all your listings when visitors click your Business Page
Got no time in creating a Business Page or you don't know how to code and edit photos. There's no problem if you're dead serious in making your Facebook Page to the next level.
For those who are interested especially those who are new in the real estate selling profession click the link below.
Yes I want to create a Facebook Page for my real estate listings.If you like this article please leave a COMMENT below
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