The effective way to market your listings
There are so many ways to market your listings. Some can be effective and others might not. What's important is to test and re-test your marketing strategy from time to time.
I will summarize here some of the marketing strategies real estate agents do and choose what strategies fits your personality and your goals.
- Leafleting
- Online presence (websites and online ads)
- Social media marketing
- Attending / joining exhibits and conventions
MARKETING AND SELLING
There’s a HUGE difference between the two and if you don’t market your products you won’t sell anything.
As the saying goes
If you don't have a client, you don't have a business
As a real estate sales agent I define my marketing as follows:
- Giving hand – outs (leafleting)
- Having an online presence (websites / online ads)
- Putting good content in my websites / online ads
- Driving traffic to my website (visitors) which generate leads
- Always updating my website by putting new listings every month
- Offline activities like giving calling cards / attending seminars
- Tarpaulins in public places (I used to do this before)
When I say websites these also includes social media marketing and blogs, like I’m doing now.
How do I define selling in my own perspective
- Answering clients email / text or call (inquiries)
- Assisting clients during site visits (viewing)
- Closing the sale
- Assisting clients at the office for documents signing
- After sales services the client/s might need like "home improvement" or "interior designing"
I’m sure all of us real estate agents have done what I defined are my selling activities but I’m also sure NOT ALL OF US have done some or all of the marketing activities I defined most especially driving traffic (visitors) and always creating good content for your website.
Having a website will not guarantee you sales BUT having a website with always fresh content, good marketing strategy to get leads has a very good chance of closing some deals and earning commissions.
I met a lot of real estate agents who don’t know how to market their products and would you believe there are even agents who don't even have a website and they only have "free" online ads and content only with leafleting
I had a great time and fun leafleting but this marketing strategy is very time consuming and tedious.
With this digital age "online PAID ads" and having a "website" still the way to go but YOU NEED TO SET IT UP CORRECTLY for you to drive leads to your paid ads and website. This is where CONTENT MARKETING comes in.
If you don't want to spend more than your budget you might start with free websites. There are so many free websites out there that you can start from. You can search Google for these free websites. I recommend this for those who are new in the real estate selling profession.
If you have an extra money, you can hire a web designer to create design and upload your website to a hosting company. If money is not an issue then by all means it's better hire a web designer.
Here are my suggestions to effectively market your listings
- You must have a website that drives traffic (visitors) that will turn into leads
- Put in good content
- Always update your website by adding listings
- Always update your website by adding new content
- So again, if you are really really SERIOUS about your real estate business as a sales agent take care of your website because that is your baby, your tool and your weapon to succeed.
If you need more TIPS you can download my e-book directly just click the e-book cover on the size bar. You can have this e-book TIPS as your FOUNDATION and built on this foundation as you go along.
LISTINGS that you need to sell to get "fast commissions"
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