ZGtl44C2CsEptEcg6yf68VXv1Cs Tips on how to be a successful real estate agent here in the Philippines

Friday, February 1, 2013

Tips on how to be successful as a real estate agent hereinthePhilippines - THE MINDSET

Our state of mind "mindset" will determine our success as a real estate agent here in the Philippines.

Photo courtesy of guidinginstincts.com

For almost 5 years as a real estate age here in the Philippines; I have indirectly interviewed hundreds of agents / brokers on how their business is doing. Sad to say many of them doesn't have the right mindset to succeed.

Although "how much money you make?" will still be the no. 1 gauge if you are successful or not but there are still other factors to consider.

Like how do you handle a failed deal or your "suppose to be client" just wasted your time and money viewing and yet not bought anything. What were you thinking when you experienced these kind of situations.

Some agents I knew who are even more than 5 years in the real estate industry went back to employment and others who at one time "full time" agents went back to part time and just started a new business.

Not having a good sale and sustaining / growing it is the only reason these agents leave the real estate industry.

Here are some of the common "mindset" of real estate agents whom I have "informally" interviewed.

  1. "I like to sell this project because they have an allowance"
  2. There is nothing wrong with having an allowance, we need them for our expenses BUT unfortunately "consciously and subconsciously" many agents won't move and sell without an allowance.

    I know one agent who jump from one developer to another because of the allowance. Her mindset is if she cannot sell within 3 months and she knows allowance will be cut-off she will look for another developer with allowance and guess what, she will survive again for another 3 months with the new developer.

    2007 I started with this developer who sells properties in Cavite. They don't give allowance and I stayed with them for almost 2 years. Imagine I'm staying here in Sampaloc, Manila and almost everyday I go to Cavite with my own expenses doing manning, doing leafleting and assisting clients.

    With the right mindset, I like owning my time and marketing skills I was able to sell several houses with this developer.

  3. "I will just get new listings if there is a client looking for it"
  4. I sometimes asked agents about this and the always answer is the statement above.

    Well, it's true "nakaka-tamad" talaga kumuha ng new listings if wala pa potential client. Way back I experienced this feeling of "baka sayang lang pera and oras ko" going to different places, taking pictures of houses and condos but with no potential clients. But you know, my attitude of "going an extra step" further helped me a LOT and I haved closed more sales since then.

  5. "I have a website and just waiting for inquiries"
  6. This 3rd one is more tricky.. having a website doesn't guarantee sales. Promoting your website is like promoting a physical product but in a different way.

    I will discuss this further in my next post about "How to market your listings" effectively.

  7. Part - Time lang ako as a real estate agent.

There's nothing wrong with part - time business, but again if these kind of agents want to succeed in the real estate business, its either "employment" or "entrepreneur" no part time. Its either you're serious about your business or just stay employed.

The effective way to market your listings

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Friday, September 21, 2012

Tips on how to be a successful real estate agent here in the Philippines – Avoid some people wasting your time.

Are there people just wasting your time and money?

As a real estate agent here in the Philippines, I value my time, I really do and I mean it. I don’t want others wasting my time and I’m sure these people also don’t want others to waste their time.

This is were I sympathized with my co-agents and even brokers because there are some people who have nothing to do in life and then pretend to be buyers and then ask for a viewing schedule for the intent purpose only of viewing the place and nothing more.

I would like to re-iterate here that there are real buyers but not “immediate buyers” or not in their “decision stage” yet and there are pretending buyers.

When I was starting my career as a real estate agent here in the Philippines I also committed the mistake of not asking the hard / tough questions to people who are inquiring that’s why in the end I wasted my time and money.

Every one who called I entertained (viewing) and at the end I wasted most of my time and money.

As a cardinal rule don’t assume that everyone who calls and inquires a property is a buyer.

As a real estate agent, asked questions, probe the client if he / she is really an “immediate buyer” or “planning to buy” but don’t have plans yet.

When I say “immediate buyer” it doesn’t mean outright but at least the client already has a concrete plan like example “buying next month”.

Did you know that turning down a caller sometime is the right thing to do?

As a real estate agent here in the Philippines, I’ve turned down several calls because I know it is the right thing to do and because I don’t want the caller to waste my time.

Base on my experienced as a real estate agent, here are the kinds of callers I usually turn down for viewing or re-schedule a viewing ones there’s already a clear plan by the buyer.

  • People who call and said that they are already in the location and want to see my listings. What fascinates me is these kinds of people don’t schedule the viewing ahead of time, no initial calls whatsoever and then they will call and telling me that they are already in the vicinity. 100% I usually turn down these kind of callers
  • If you are into project selling then the best thing to do is just refer your caller to your co-agents if the agent is at the site or if no one you know is at the site and you are somewhere else then just tell the caller to look for another agent at the site. Believe me this kind of deals more often don’t work. Don’t think about it; don’t waste your time worrying this kind of situation. You will have better deals ahead.

    But like me, most of my listings are re-sale or individual owned homes, and when they say they are in the vicinity I just tell them viewing is by appointment and I don’t give the exact address. I don’t even think that this is a good deal or this will come up into a sale. Buying a home is a process and it’s not like a snap of finger.

  • People who call and saying they are being asked by the principal buyer to look around for properties. I always ask “where is the principal buyer?” or “can the principal buyer email me?” if they are out of the country or if the “principal buyer can call me up?” if they are here in the Philippines. I do respect the person on the other side of the phone but whether he / she is the relative or husband or wife but not the person who will produce the payment; I politely tell them the best way I can help them is if I can talk through the phone or email the principal buyer. But if they refuse to let me communicate with the principal buyer then I turned down their request for viewing. I told them it’s just a waste of time. Because more often if the principal buyer is out of the country chances are deal will not push through unless the one “providing the payment” sees what he / she is buying. Very rare you will see that a person will shelve out thousands of pesos or dollars without even seeing the product they are buying. Like us real estate agents, some of us are already married and would you buy something worth hundreds of thousands of pesos without your wife or husband seeing what you are buying? Or husband and wife seeing the property they are buying at the same time.
  • People who call and saying where is the exact location of the homes I’m selling. In my case since most of my listings is re-sale I don’t give the exact location and I just give a landmark. If the caller doesn’t want me to assist them then that’s fine I told them I won’t give the exact location because what’s the point of paying advertising if I will just give away the exact location and the buyer can go directly to the owner without me knowing it. This is a safe strategy. If you’re into re-sale always assist your client if possible because there are owners who does not honor “registered names” of potential buyers. But if you know the owner then by all means give the exact location.

This is the most important of all – Never alter your plans or your time with your family and loved ones. I will give you an example. Let’s say me and my family would go out on a Sunday (bonding time) if a potential buyer calls ahead of time lets say 5 days before our bonding time; probably I would re-schedule and we will go out Saturday instead of Sunday but if a caller call one day before our family bonding time I won’t change my schedule anymore and will tell the caller me and my family will go out. If the potential buyer still wants to see the house then we will schedule another time but if the caller will say Sunday is just their time, I will just tell them to look for another agent. It’s plain and simple if you want something you find time.

To my co - real estate agents don’t let your caller control your time and schedule. You are the boss of your time and no one else. Family and your loved ones first and believe me you have more sales coming.

As a real estate agent here in the Philippines here are some questions you might ask your potential buyer before scheduling a viewing. I would like to reiterate here it is still your call but my main point here is for you to avoid wasting your time for callers who are not really “immediate buyers”. I always asked these questions and if the caller will not met half of my questions then I don’t schedule a viewing or re-schedule a viewing at some point in time.

  1. Are you the Principal buyer?
  2. If yes, is there another decision maker aside from you?
  3. If yes, is the other decision maker here in the Philippines or out of the country?
  4. Are you looking for RFO (ready for occupancy) or pre – selling?
  5. What specific type of home are you looking for – single home, townhouse or condominium?
  6. If RFO – when is your target date of moving in?
  7. Is it possible both of you (other decision maker) to view at the same time (in case the other decision maker is here in the Philippines)
  8. What are the features are you looking for in a house; like open kitchen or a big master bed room and if these features are present are you buying it right away?

There are cases the other decision maker is here but the caller will say he / she has no time to view because he / she has work to do. In this case I tell the caller we will view the home you want ones the other decision maker has a time. If the caller will say they will just look for another agent, then that’s fine with me. Again my point here is I don’t want them to waste my time. Chances are if I entertained that caller he / she will say “I will tell my husband or wife then we will let you know” or “I will visit again with the other decision maker” – again waste of time and money.

Other questions you might ask

  1. Is this the first time you will look for a home or have you look at some homes? If yes, why did you not buy?
  2. If we find a home that fits your specific requirements would you reserve it now? If no, what is the reason?
  3. Are you familiar within the area you are inquiring and are you considering other areas
    1. Crucial questionnaire are the last 3 questions. If the caller can’t answer these questions clearly then don’t go for a viewing or your caller will just waste your time.

      If you have other questions that I haven’t included here, feel free to ask your caller (potential buyer)

      Always remember don’t be shy asking hard questions – this is neither a sin nor a crime.

      To my co- real estate agents here in the Philippines avoid people wasting your time and money. Enjoy your selling career!

      Is your mindset attune to your goals as a real estate agent

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